Misleading Actions

A commercial practice is misleading if it gives false information or sets out to deceive consumers.

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Example: the mileage on a car has been tampered with to show 80,000 miles when it should be 150,000 miles.  

Misleading Omissions

A commercial practice can also mislead if it omits or hides material information or provides it in a manner which is unclear, unintelligible, ambiguous or untimely.
Example: Not stating that an additional charge applies e.g. delivery charges or taxes.